Build-to-Rent (BTR) is becoming one of the most dynamic and rapidly growing segments of the U.S. housing market. With multifamily investors seeking new avenues for growth, BTR presents a compelling investment case due to favorable demographics, lifestyle trends, and a pressing national housing shortage. This whitepaper examines the primary drivers fueling the growth of the BTR market in the U.S., the movement of multifamily investors into this niche, what attracts investors to BTR, the challenges the asset class faces, and why LendingOne is a preferred lending partner for owners and operators in this space.
Key Insights from this Whitepaper
- Why Build-to-Rent (BTR) properties often generate stronger rent performance and lower turnover than traditional multifamily
- How major players like Greystar and MAA are expanding their footprint in the BTR sector
- Key trends in institutional investment—and what they reveal about long-term confidence in BTR
- Ways LendingOne is supporting developers in funding and growing scalable BTR communities
- Case studies highlighting how leading operators are shaping the future of suburban rental housing
